In the next five years, fruit and vegetable juice drinks will achieve rapid growth with an average annual growth rate of 5%. Under the new situation, the development of fruit and vegetable juice products presents key trends.Adding new flavor and ingredients, products with new texture characteristics, vegetable juice drinks, cold pressed fruit and vegetable juice, low sugar and no sugar, functional fruit and vegetable juice and so on will be the new trend.

The rise of fruit and vegetable juice market benefits from consumers' enthusiasm for healthy ingredients. In recent years, the market share of carbonated drinks has declined repeatedly, while drinking water, fruit and vegetable juice, functional drinks and vegetable protein drinks have further developed to fill this market share.

1. Add new flavors and ingredients

With the gradual saturation of juice market, how to develop new flavor and add new ingredients has become the key to attract consumers.In recent years, food with rich nutrition and obvious effects on the human body has been sought after by the beverage industry.

2. Products with brand new texture characteristics

Fruit and vegetable juices with new texture characteristics are fermented products.Through the fermentation of pulp, fermented fruit juice retains the nutrition of fruit to the limit, and fermented fruit and vegetable flavor, and the fermentation process will produce a large number of amino acids, short-chain fatty acids and other nutrients;Fermentation also brings in a large amount of probiotic metabolites.At the same time, the fermentation process of juice produces natural substances, which can have a long shelf life without adding preservatives.

3. Vegetable juice drinks are popular

Because of its poor taste, most of the products on the market are fruit juice mixed with fruit juice.However, compared with fruits, vegetables contain more and more abundant minerals and trace elements, higher nutritional value, and lower calorie content of sugar than fruit juice, and now gradually began to be accepted by the public. Tomatoes, carrots, celery, beets, parsley, lettuce and cabbage are the main ingredients of vegetable juices currently on the market.

4. Cold-pressed fruit and vegetable juices are all the rage

Cold pressed fruit and vegetable juice is processed by HPP instantaneous high pressure technology.The fruit juice obtained by cold pressing was bottled and sealed directly, and placed under liquid pressure of 500MPa~600MPa. The harmful microorganisms such as Escherichia coli in the fruit juice were eliminated by pressure conduction.HPP is FDA approved and does not use high temperature, so it can be the original juice.

5. the product presents the trend of low sugar, no sugar

Sugar reduction has become an important trend in the food industry. Many Countries in Europe and the United States began to levy sugar tax on drinks. FDA carried out food label reform, requiring enterprises to highlight the amount of added sugar in food, and nutrition ingredient label should indicate the percentage of added sugar in the daily recommended intake.

Fruit juices contain a lot of sugar.Low-sugar and sugar-free juices have also become the future development trend of juice industry.In terms of fruit juice beverage products, enterprises use sweeteners such as stevia, rohan fructose and honey to replace the original sucrose, or add dietary fiber to make up for the volume vacancy caused by the lack of sugar.Raw fruit and vegetable juice, adding more low-sugar fruits and vegetables for juicing is also a good way.

6. the emergence of functional fruit and vegetable juice

Light fasting is to stop eating staple foods for three days in a month and drink six bottles of fruit and vegetable juice at different times of the day to maintain basic nutritional supplements.